Ray Bliss was a masterful behind-the-scenes force in the Republican Party for more than three decades at the local, state, and national levels. Bliss was among the first to use polling and television in campaign. He took over as national chairman of the GOP in 1965 and rebuilt the party through hard work, innovation, a keen eye for detail, and uncanny political instincts. Republicans today face many of the same challenges Bliss faced nearly half a century ago as they struggle to present a united front on some major issues like taxes and healthcare. Written by William L. Hershey and John C. Green. Hershey spent more than forty years reporting on Ohio government and politics and Green is the director of the Ray C. Bliss Institute of Applied Politics at the University of Akron.